
In 1972 Bill and Lauri Keitel started their first business hand tooling leather goods – the way its always been done. Its here in Worthington, Minnesota, were the open prairie meets the sky, that we’re still in the business of stitching stories into every wallet, every bag, every belt. In the same brick building where it all began. We’re still doing what we started out to do: make something honest, useful, and lasting.
Bill was raised in Luverne, Minnesota, among a family of optometrists. He preferred strings to spectacles—spent more time with a guitar than an eye chart. He played with bands performing at high school proms and music festivals across Minnesota, Iowa and South Dakota and after years of playing music and teaching lessons, he found himself in Worthington. He started working at a shoe repair shop, fixing worn-out soles and learning what kind of leather could stand the test of time. Then in November, 1972, he and his wife Lauri opened a little leather shop in the basement of the old Citizens National Bank building. They called it “The Cow’s Outside”—a wink and a nod to their trade. It was no palace. Just a 10×10 corner where they made belts and wallets out of cowhide. But folks came. They found Bill & Lauri in that small corner in the basement. Farmers, teachers, mechanics—people who needed things that worked and lasted. Bill’s father and mother (both military veterans as well) were a bit skeptical, but nevertheless encouraged them to continue.




As time went on they added more space, more goods, and a bit more light. They stuck around through tough times, kept the lights on however They could. Bill even got a real estate license to help pay the bills. But they never set down the leather tools for long.
Eventually, a friend out West suggested they try bison leather. At the time, most folks thought it was too rough, too unpredictable. The hides were often tossed aside. But they saw beauty in its scars—strength in its wildness. And they ventured that others might see this too. They worked with tanneries across the U.S., developing formulas that made the leather supple without losing that bison toughness. They didn’t hide the imperfections. They leaned into them. Each hide had a story to tell, and they let it speak. Their yield went down, but the quality—and character—went way up.
Today, our bison leather is some of the finest you’ll find anywhere. It’s strong, it’s American, and it’s part of our Prairie to Product philosophy. We still source hides from bison ranchers we know by name, and we’re proud members of the National and Minnesota Bison Associations.
And then, after years of working with this incredible material, Bill & Lauri figured—why not raise a few ourselves? So they founded the Dakota Sweet Grass Bison Ranch. Tucked into a corner of South Dakota just below Ted Turner’s spread, it’s probably one of the smallest bison operations in the country. They picked up some fine heifers at the Denver Stock Show and turned them loose on native prairie. They eat well, roam free, and live as nature intended. It’s a full-circle effort—stitching they’re values into the land as well as the leather.



Somewhere along the trail, the Smithsonian National Museum of American History caught wind of their work. They sought out the Buffalo Billfold Compnay, looking for an American leathersmith to showcase at their gift shop. They were looking for a leathersmith to recognize as part of the American story, a leathersmith that actually handcrafted their leather goods entirely in the USA. The Buffalo Billfold Company was honored—and frankly, Bill and Lauri were a bit surprised. They’re just doing what they’ve always done: good work, by hand, in the heart of the country.

Buffalo Billfold Company was also featured in Bison World Magazine, the publication of the National Bison Association, which praised our decades of dedication to elevating bison leather and honoring the animal. That kind of recognition means a lot. But we still get the most joy when someone writes to say, “I’ve used this wallet every day for 20 years.”
You won’t find conveyor belts or giant machines in our shop. What you will find is a team of people who take their time. We cut, stitch, edge, and burnish every piece like we’re making it for a friend. Because we are.
Our full grain bison leather gets better with age, like a good pair of boots. We design with utility in mind—pockets where they belong, stitching that doesn’t quit, and a finish that stands up to a hard day’s work. Some items, like our leather flight bag, are still made entirely by hand. We choose the hides ourselves, panel by panel, making sure every piece of that bag has a purpose.

For the better part of thirty years, Bill & Lauri packed up their wares and hit the road. They traveled from Milwaukee to Tucson, showing our goods at art festivals and Native markets. Sometimes they were the only non-Native vendors invited, a gesture that humbled them. They met people who’d become lifelong customers—and friends. They played music with fellow artists, fixed each other’s rigs, and swapped stories under desert stars. It wasn’t glamorous, but it was rich in spirit. They wore through a few tires, a few guitars, and more than a few coffee pots. But it shaped the spirit of the Buffalo Billfold Company – Made to Roam.

These days, the reins have mostly been handed to the next generation— Noah & Hannah, who’ve grown up with stitching awls in their pockets. They’re smart, grounded, and just as committed to doing things right.
We’re still making everything here in Worthington. Still using the same tools, same bench, same bar of beeswax. But now we’re also reaching more folks through our website and storytelling. We’re not trying to be the biggest. We’re just trying to be the best—for the long haul.
Here are five of our most asked-for creations:
Our old reliable. This one’s seen the inside of more back pockets than we can count. Wears in,
not out.
If you like a trifold, this one’s for you. It’ll hold your ID and more.
For the folks who like to travel light. It’s slim, strong, and mighty fine looking.
Rugged elegance in a crossbody strap. No lining, no fluff—just leather that holds its own.
These are just a few of our most well-loved creations—favorites we keep making because folks keep asking for them, year after year. But if you wander over to our website, you’ll find a whole prairie’s worth of other handcrafted goods, each with its own charm. And if you’re ever passing through Worthington and find your boots crossing our doorstep, you might just spot a one-of-a-kind piece on the shelf—something we only made once, when the leather and the day just happened to agree. Like any good story, not everything we make sticks around, so best grab it when you see it.
We’ve spent half a century building this thing—cutting, stitching, laughing, packing, and starting over again. We’ve tanned leather, tuned guitars, sold wallets in blizzards, and raised bison in the dust. And we’ve done it all with the belief that community and good work matters.
We’re living proof that you can build something real in America—something small, strong, and full of heart. No need for overseas factories or gimmicks. Just steady hands and a bit of grit. As I like to say: “We’ve never forgotten the most important part of this journey: our customers, and the craftspeople who make it all possible.”
We partner with ranchers, tanners, retailers, and with State Parks all over the USA because strong partnerships produce better outcomes. You may have seen our leather goods at Yellowstone National Park, Custer State Park, and Blue Mounds State Park to name a few.
